Website owners are always thinking of ways to attract the right kind of people to their websites. Being discovered is the first step to getting more business.
And the key to doing that — SEO Copywriting. Basically what SEO copywriters do is they write persuasive posts that make it easy for Google bots to understand what the post is all about. At the same time, SEO copywriters also use copywriting principles to craft messaging that attracts prospects and begets conversions.
Successful SEO copywriters are able to command hefty fees because they have an invaluable skill. Being able to generate free leads for businesses is awesome no matter how you look at it.
That being said, let’s have a closer look at what SEO copywriting is all about.
Understanding Queries And Keywords
So, SEO is a broad term.
It has lots of components to it namely — On-page SEO, Off-Page SEO and Technical SEO.
SEO copywriters are more involved with the on-page SEO aspect. This means writing words using specific terminology that’s being used by people on the search engine.
We call these specific phrases that people use as “keywords”.
This means that SEO copywriters need to have a rock-solid understanding of the keyword research process.
In addition to that, they also need to understand search intent, and analyze what kind of content is actually ranking on the first page of Google.
Brian Dean, from Backlinko has a super helpful guide on keyword research which will help you quickly come up to speed on the nuances of keyword research.
But just to give you an idea, here’s what keyword research entails.
First and foremost, let’s talk about the different kinds of keywords.
- Main keyword
- LSI keyword
The main keyword is the search term that you are trying to rank for. For instance, if you are a plumber based in Florida, SEO copywriters would try to use the keyword “best plumbers in Florida” on their home page, about us page, and other relevant pages.
LSI keywords are other relevant keywords that are semantically related to that query.
For example, when writing a blog post on keto diet, a possible LSI keyword would be:
- keto diet recipes
- How much weight can I lose with keto?
The more LSI keywords you sprinkle into your SEO copy, the better SEO optimized your final output will be.
How To Select The Main Keyword?
When selecting main keywords, SEO copywriters basically look for two things:
- Keyword difficulty
- Keyword search volume
Keyword search volume offers copywriters insights on how often people are searching for information related to that topic.
To get the data on this, they need the help of keyword research tools. Keyword research tools typically used by SEO copywriters fall into two categories.
- Free keyword Research Tools
- Paid Keyword Research Tools
As far as free keyword research tools are concerned, here’s a comprehensive list to help you out.
- Answer The Public
Answer the public offers you access to a comprehensive topical map listing questions that are commonly asked by people.
And the beautiful part is this:
People basically go to the search engine to look for answers to their queries, and when you put out content that specifically offers helpful information covering those queries, you get plus points from both Google and your reader.
Secondly, when you answer questions in your content, you can meet people where they are. You can understand where they are coming from, what they are frustrated with, and this in turn can allow an SEO copywriter to flex their persuasion skills.
- Keyword Surfer
Next up on our list is Keyword Surfer.
An amazing tool that gives you insight into keyword difficulty and search volume. If you regularly pick up SEO copywriting gigs, Keyword Surfer has a premium version you will want to check out.
- Ubersuggest by Neil Patel
Ubersuggest is another handy keyword research tool that’s often used by copywriters while writing “About Us Page”, and home page copy for online businesses.
They also offer a lifetime deal, making it by far one of the best options for keyword research, and competitor analysis.
Other noteworthy tools that can help you out with the keyword research process include:
- Google Trends
- Exploding Topics
- Bulk Keyword Generator
- Google Search Console
Determining Keyword Difficulty
So, the second element that SEO copywriters look into while crafting persuasive copy for online businesses is keyword difficulty.
Put simply, keyword difficulty is a measure of how hard it’s going to be to rank for a particular term on Google.
The thing is, Google always tries to offer users the most helpful content from authentic sites.
And, for that Google takes into account, the number of backlinks a certain website has. The more number of backlinks a website has, the better its reputation, and thus they rank better on search results.
Where Can I Find SEO Copywriter Jobs?
There are a few ways that copywriters can go about landing SEO copywriting jobs.
- They can do “strategic direct outreach” to local business owners on social media. (Facebook, and LinkedIn)
- In addition to that, they can set up alerts for SEO Copywriting and get related work from there.
- They can offer to do freelance SEO copywriting gigs on job boards like Upwork, and Fiverr.
That being said, my personal recommendation would be:
- Looking up local businesses who are running ads. Tools like Spyfu or SEMrush will be incredibly handy for that purpose.
- With the help of a premium SEO tool like Ahrefs, Moz or SEMrush, take the time to do relevant keyword research, and see if there exists a viable opportunity for you to use your copy skills and SEO knowledge to help them get more business.
- Articulate your proposition and ask for a meeting with the local business owner.
- Create case studies for your SEO copywriting service, and start charging bigger bucks. Rinse and repeat.
What Kind Of Pages Do SEO Copywriters Write?
SEO copywriters are tasked with writing all kinds of pages.
Some of these include:
- About Us Page
- Home Page
Many times, SEO Copywriters also work with ecommerce businesses and SaaS business owners.
In such instances, they are also given the responsibility to write SEO optimized product pages. That way, it’s possible for ecommerce and SaaS businesses to benefit from the dual mix of SEO and copy!
How much do SEO Copywriters make?
According to Ziprecruiter, the average yearly salary for SEO copywriters is approximately $40,435 /year.
With that, I would like this blog post on SEO copywriting to a close. Feel free to give this a share in case you found it helpful.
And in case you have any questions of your own, feel free to comment them down below!